Having talks with local and online businesses it soon becomes clear who the likely survivors of the recession are or are likely to be.
Online businesses, when properly structured have a great resilience to “credit crunches” and financial downturn. This is due to a few simple factors.
1) Their financial outlay normally occurs at the beginning of their “life” e.g. web design, hosting, marketing and SEO
2) Their operating overheads are much lower and flexible
3) They can adapt to change very quickly, e.g. news articles can be posted quickly, items can be reduced or restocked instantly
So lets look at the business sectors within the online community and see who’s performing well and why?
Poker – Global Student Poker - This is a fascinating setup. This website is an affiliate for the main company Global Students Poker so their operating overheads are low and each referral they make is potentially money in the bank.
Boom? Yes, because both the main and affiliate site are targeting a student audience, which is mainly unaffected by the current financial crisis.
Marketing – OKPush – this I found by investigating the marketing company behind the poker site OKBusiness Group. and you will see from their client list alone it is a boom time for these guys.
Boom? Yes, low overheads. Also when you consider the many millions of non-performing websites out there. Web site owners are now re-assessing this online presence and trying to get more bang for the Euro. If they can achieve a better online presence, a stronger foothold in Google or MSN then companies can reduce their traditional marketing efforts, while still maintaining their brand presence.
Just in these two isolated examples, you can see the way forward is really, sitting tight, riding the storm and making your business work smarter not harder.
Pittadjis
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